Looking back at the 2017-18 season, the Eagle River Hockey League definitely came into its own. Preseason assertions that the ERHL would be nothing more than "just another beer league" fell by the wayside as week by week the dedication of players, coaches, sponsors, and those in the stands became apparent. I am an outsider to the hockey world. I have to admit, my assumption of a small town adult hockey league was that it would be something akin to adult pick-up basketball games at the YMCA; lots of ace bandages and ill-fitting tank tops. What I came to discover after covering about 25 games over the space of a week, was that the ERHL is highly organized, locally supported, masterfully publicized, stylistically merchandised, and serious hockey league.
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