Not Your Grandma’s Jam

Imagine receiving a set of jams as a gift. Do you visualize a set of sweet jars topped with gingham fabric and little bows? If you do, you are not alone. However, two Anchorage entrepreneurs are out to change jam’s reputation in the world. Their handcrafted items are definitely “not your Grandma’s” jam. “But we do love our Grandmas!” say Noelle Hardt and Kim Kovol, the owners of Anchorage-based VooDoo Jams. The two women - who are “best friends first” - started their new company in early 2016. So what sets their product apart from other jams and jellies produced in the local area? Bold flavors, daring combinations …and a generous dose of liquor.