By Aimee Woodley
A lot of people settle into the mindset that if your business is doing well, you should keep doing what you’re doing.
It can be great to wake up in the morning, thinking, “I’m doing to do x today, and will get y result.” This fixed mindset can hold your business back from its full potential. Or maybe your business is in another place. Perhaps it isn’t doing well, and you don’t know what to do about it. What is it they say? Don’t expect the same results from doing the same thing over and over again. So why are you still doing the same thing over and over again?
They say American businesspeople are greedy, but why wouldn’t you want your business to grow and flourish? Even if you’re happy financially, think of how your business helps others. Your job is to help others achieve whatever it is your business does for them – whether you’re providing the service of a clean house, stellar legal advice, or confidence from that perfect lipstick for their interview. You could even say that you’re selfish if you’re not growing your business because you’re keeping your product or service away from more people.
Do you like what I did there?
So how do we grow our businesses? You guessed it; it starts with a growth mindset.
A growth mindset can mean many things. It’s not all a touchy-feely, believe-in-yourself attitude – although that’s part of it. If you don’t think you can do more, it’s pretty hard for your business to grow.
Set goals. Challenge yourself. Try new things; if they don’t turn out as you hoped, regroup and try something else. These new things can be as small as changing the way you file your records or how often you follow up with clients. Or it could be something as big as adding a new product line or service.
Now, where would you go to discover all of these new ideas? There are the obvious things that I’ve mentioned before – your local library, community colleges, networking groups, clubs geared toward your industry, and of course – the Internet! But then, there are the not so obvious options. Visit your competitors, are they successful? Why? Find someone that you admire or someone that you know is successful. Regardless of what their business is, spend some time with them. Treat them to coffee and pick their brain. What have you got to lose? Then, here’s the critical part, choose one or two things and implement them into your business. Nothing will change unless you do something first.