By Aimee Woodley
This month marks one year since the Marketplace launched here in the Echo. Happy Anniversary!
I hope that you discovered some great small businesses and learned some great business tips along the way.
Our theme this month is fishing. Not being very outdoorsy myself, I can’t share much about traditional fishing with you. However, I do know enough to be able to share a bit about fishing for leads in your business in a cheesy metaphor. Are you ready?
When most people go fishing, they have a tackle box full of different lures and bait. They decide on which type of fish they want to catch that day, select the right option from the tackle box and get things set up. In business, most products and services don’t appeal to 100% of the population. Your first step in fishing for leads should be determining who your target market is. Is it millennials? Baby boomers? Businesswomen? Gamers? Athletes? From there you can adjust your business activities to attract just the fish you want and get closer to catching them.
Once you’ve caught a fish, you know it’s not always easy to hold on to them. You want to be sure you are still working to keep that fish.
Make sure that you are providing quality products and services so that your customers and clients want to stay. Customer service is vital to retaining customers. It truly is hard to get good service these days. So many people are in a hurry and don’t take the time to make the little things count. With social media at everyone’s fingertips, customer service should be your top priority. Even in our small community, a bad review can quickly go viral.
Keep your customers happy and they’ll keep coming back. This is where our metaphor diverges a bit. I know fish aren’t going to be jumping into your boat once you’ve caught one. But maybe you’ve found a special fishing hole where all the fish to hang out. Or maybe that special lure (or marketing strategy) is what keeps all the fish coming your way. For someone who hasn’t been fishing in twenty years, I’d say that wasn’t too bad…