Lynnette Reichert Feusner of Eagle River is a memory keeper. Growing up, her parents did not own a camera. As an adult, she documents each month with its own page in her digital album.
Besides being her passion, pictures are Feusner’s bread and butter.
“I help busy people who are overwhelmed with their photos find a system that works for them,” Feusner says.
Feusner is an ambassador for Forever, a company she describes as the “first and only permanent storage site.”
The 72-year-old wears her silver hair cropped and has a trendy, youthful cuff in her ear. She is warm and friendly with a hug exponentially bigger than her petite frame.
Feusner first lived in Alaska from 1971 to 1974 while her husband was stationed at Elmendorf Air Force Base. The couple moved back to the 49th state last year.
“It’s kind of like coming home,” Feusner says.
When Feusner left, Anchorage had only 100,000 residents. While the population increased dramatically, Feusner says the important things stayed the same: mountains, fresh air and moose sightings.
Feusner has been in the memory business since the 1990’s. She used to help customers dig through old boxes of pictures to organize and display momentos.
Now she also helps clients gather their pictures from different electronic formats and put them into one secure online location where they can be accessed for generations to come.
Feusner’s mission is threefold: collect and convert pictures and home movies from outdated technology sources, store the collection, and finally, create and share the precious memories.
Feusner cringes when she things about losing important photos. She notes that memories can be lost in a fire, a computer can crash and a USB stick can become corroded.
“Forever is for the stories you want to pass on,” Feusner says.
Feusner thinks a lot about the legacy her customers want to leave behind.
“Take pictures. You can erase them but you can’t go back,” Feusner advises.
Organizing years of pictures can be overwhelming. Feusner suggests starting with the most recent photographs and working backwards. She says that even just an hour a month can start to build a family history.
“Every human being has a story,” says Feusner. “I help them tell it.”
Author’s Note: Feusner is a member of the Chugiak-Eagle River Women in Business. More information about her business can be found at //www.forever.com/ambassador/lynnette-feusner.
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